First National Bank – First Focus Magazine

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First National Bank – First Focus Magazine

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  • Name : Lindsey
  • Category : Magazine Articles , Newsletters
  • Date : 09.12.2015


During my tenure as senior writer for Customer Communications Group, I served as editor and writer for the First Focus newsletter, a value-added, quarterly publication for First National Bank of Omaha. The articles included a strategic mix of lifestyle and investment messages to help current bank customers manage their money successfully and make smart financial decisions to support their short- and long-term goals. Research involved client interviews and finding trusted third-party sites to support the objective recommendations. Sales messages were subtle and included updates on current news and events, as well as referrals to appropriate specialists within the institution.

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